Thursday, May 10, 2012

Kerala Tourism’s Plans to Promote Bekal as Top Destination

The Kerala Tourism Department has planned to promote Bekal and the 17th century fort there by launching a new campaign - 'Know Bekal'. The campaign is a joint venture of Kerala Tourism and Bekal Resorts Development Corporation Limited (BRDC) and will be inaugurated on May 10 by Oommen Chandy, Chief Minister of Kerala.

The campaign will feature a number of programmes such as tours for travel professionals, road shows, open theatres, light and sound shows and setting up of information kiosks at major destinations.

AP Anil Kumar, Minister of Tourism, Government of Kerala said that the govt. has also been planning to launch a special airstrip to provide easy connectivity to Bekal. He also added that the main aim behind the campaign is to show the rapid transformation in and around the town, including establishments of luxury resorts and improved transport infrastructure.

The authority tasked with functioning of the Bekal Tourism Project, BRDC is planning to establish multiple five-star luxury resorts in the town by the end of 2012 to serve extravagant travellers booking tickets on flights to India and landing in this town.   

Kerala has always been a popular holiday destination that entices millions to look for airlines offering cheap flights to India. Bekal is yet another gem of this god’s own country heading the way to touch new heights.

IC Mahesh, Management Director, BRDC expressed that apart from sea-facing Bekal Fort, the Kerala Government is keen to promote other attractions of the town as well including backwaters, rich cultural heritage and options of water and aero sports.


No comments:

Post a Comment

All spam comments will be deleted without confirmation.

Note: Only a member of this blog may post a comment.