Tuesday, July 10, 2012

India and UAE Join Hands for Tourism Promotion

India with its riveting culture, heritage and hospitality and beguiling tourist attractions steeped in quintessential Indian ambience is already at the forefront of tourism trade in Asia attracting a deluge of holidaymakers every year. The country is striving hard to place itself as a top holiday destination in the global tourism scene. An international collaboration is perhaps what the country has found as the means to achieve its ambitious ends.

Collaboration with UAE

The country is now planning to work in collaboration with the UAE to promote tourism. Both the countries will sign a memorandum of understanding (MoU), with an endeavour to double the two-way flow of tourists between them.

Road Show

India’s tourism ministry organised a road show in the Middle East to spike the number of vacationers seeking tickets on flights to India. The road show kicked off from the Atlantis Hotel and was attended by government of India tourism officials, diplomats as well as travel operators, hotels, media participants and airlines.

Indian states like Rajasthan, Delhi, Maharashtra and Uttarakhand, each of which is a top holiday destination and is replete with world class tourist trappings also participated in the show.

Encouraging Figures

Currently, as many as six million tourists plan a tour to India, annualy. The Indian government hopes to double the figure by 2015. There has been a significant rise in the number of travellers who look for cheap flights to India from the Gulf and Middle East.

Additionally, India is aiming to improve its share in the international tourist arrivals from 0.6 per cent to 1 per cent by 2016.

News Sources

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