Air India is likely to offer cheap flight tickets on several overseas routes to woo more number of international flyers. The new airfares will be put into effect from September 2012, stated a report of the Financial Express, a popular business newspaper in India.
India’s national airline, Air India is likely to come out with cheap flight tickets to European and North American destinations. The routes are highly popular among leisure holidaymakers and business travellers and will definitely woo flyers into booking cheap flight ticket deals with the airline.
Earlier, many rival airlines took advantage of the industrial strike that hit Air India and increased the fares on flights to some important destinations like London, Paris, Munich and Toronto to over 25 per cent. However, the new aggressive pricing strategy of Air India is likely to comfort the pockets of Britons and other international travellers who are looking to book cheap flights on these routes.
Endorsing the new move, an Air India official said trimming down of the fares is the only option that can bring Air India back to the market that has more or less been closed for over two months.
While the move hasn’t gone down too well with industry experts who termed it as ‘unproductive’, the airline has high hopes with its new aggressive pricing strategy and anticipates that these routes will definitely help the carrier once it deploys its highly fuel-efficient Boeing 787 Dreamliner on them.