Wednesday, March 21, 2012

Jet Airways Discontinues JetLite, Merges with JetKonnect

Clearing up a long standing confusion, Jet Airways has announced its decision to merge its low-cost carriers, JetLite and JetKonnect.

On Monday, India’s leading carrier, Jet Airways made it clear that from March 25, its low-cost brand JetLite would stop operating and will be consolidated with Jet Airways’ another low-cost brand, JetKonnect.

Jet Lite and Jet Connect have been popular choices of many international travellers taking cheap flights to India and further connecting to domestic destinations within the country.

Jet Lite was formed in 2007 after the acquisition of Air Sahara by Jet Airways and is a renowned name within India’s domestic market, offering flight tickets to more than 30 local travel destinations. Operating with a fleet of 19 Boeing 737s, JetLite also offered cheap flights to India’s neighbour country, Nepal.

In July 2011, Jet Airways revealed its plans to merge both of its low-cost businesses. At that time, the Jet Group’s Vice-President (Commercial Strategy and Investor Relations), K. G. Vishwanath expressed the airline’s willingness to operate only one brand in the low-fare segment that will offer domestic flights to India’s cities.

Offering insight into what may be the airline’s another long-term plan, Jet Airways announced on Monday that apart from the traditional domestic cheap flight options, JetKonnect will provide Premiere services on certain routes where passengers can enjoy services similar to those offered to Premiere guests on Jet Airways.

The airline group also said some JetKonnect flights will operate under the S2 code, whereas others will have the 9W code.

Presently, the Jet Group operates over 600 flights a day with a fleet of 120 aircraft. Jet Airways connects 24 international destinations with flights to India and provides around 50 local connections.

JetKonnect connects India’s key domestic routes like Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad and Kolkata.

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